The Story Behind Every Outcome

At Lenovo, we constantly push the boundaries of innovation, not only in our devices, but also in the way we connect with our customers. Using advanced AI-powered advertising technologies and immersive experiences like 3D and augmented reality, our collaboration with Teads has resulted in an engaging and impactful campaign for our innovative Lenovo Yoga Slim 7i Aura Edition laptop.

Partnering with Teads allowed us to unlock the full value of a unified, cross-screen strategy for the BYD Shark 6 campaign versus a single-format activation. CTV captured young auto enthusiasts on the big screen, while InRead extended reach across complementary viewing moments. Together, this omnichannel approach delivered a measurable uplift across key brand metrics, significantly strengthening consideration and intent.

This test campaign with GGK and Teads showed that CTV can significantly improve user quality in the funnel. We saw higher engagement, lower bounce rates, and uplift in revenue. There’s strong potential in combining branding and performance, especially at greater scale.