Success Story

Client

Agency

CTV Performance Delivers Cost-Efficient, Qualified Site Visits for Mercedes-Benz

79.5%

Share of qualified visits

-76.7%

CPVisit vs. benchmark

4.5x

Visit rate vs. benchmark

3.67

Pages viewed per user (+77% vs. benchmark)

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

Mercedes-Benz set out to build interest in its electric GLC and GLB models among prospective car buyers in Poland. In a first with Teads, the iconic automotive brand looked to CTV for more than big-screen awareness. The aim was to connect TV viewing with meaningful website actions – from exploring key vehicle features and saving models to wishlists, to submitting lead enquiries.

The Solution

Teads activated its CTV Performance solution, serving in-stream ads within premium streaming content and optimizing delivery towards Mercedes-Benz’s performance objectives. Using Smart Targeting, the campaign reached electric-vehicle enthusiasts most likely to take action. Teads’ Universal Pixel and household-level measurement then tracked engagement beyond the initial TV exposure, connecting 14-day post-view activity across other household devices back to the campaign. This included high-value actions including in-site searches, content browsing, wishlist additions, and lead enquiries.

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In Our Clients' Words

"At Mercedes-Benz, we consciously choose innovative media solutions that allow us to merge premium brand storytelling with high-impact digital performance. Partnering with Teads on our first CTV Performance campaign in Poland proved that Connected TV can deliver big-screen prestige while driving exceptional digital efficiency, visit quality, and post-view conversions."

Luiza Jakubowska-Adamiak

Head of Marketing & PR, Mercedes-Benz Poland