Success Story

Client

E.ON Optimizes Subscriptions with Teads’ Full-Funnel Solutions

+50%

In-view time (video branding)

+55%

CTR (remessaging vs. prospecting)

+75%

Session duration (remessaging vs. prospecting)

-61%

CPA (subscriptions) vs. single channel

Industry

Energy

Business Type

Advertisers, Large Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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The Challenge

E.ON launched a full-funnel campaign aimed at increasing electricity and gas contract subscriptions, unifying different ad formats into a single campaign.

The Solution

The brand leveraged custom creative optimizations by Teads Studio, deployed in three sequences across inRead and Feed placements.

Branding with video: Awareness phase using inRead video built a qualified pool of users who showed interaction and engagement.
Converting interest into mid-funnel action: Remessaged video‑warmed audience with inRead performance formats, including single image, carousel, and single video.
Driving efficient subscriptions: Leveraged the Feed to find and convert the most responsive users, concentrating investment on those who had already demonstrated strong intent around E.ON utility offers.

The Results

The full-funnel strategy delivered exceptional efficiency, reducing the overall CPA by 61% compared to the previous campaign. Sequential format integration proved decisive thanks to remessaging, with a 55% CTR uplift, 75% extended session duration, and 13% reduced bounce rate.

In Our Clients' Words

"The campaign delivered solid engagement and conversion efficiency, helping optimize performance across the funnel. A key added-value was the continuous support from the Teads team, whose proactive, collaborative, and solution-oriented approach helped us shape the most effective strategy together. "

Gioele Celli

Senior Digital Marketing Strategist, E.ON