Success Story

Client

Agency

Teads Delivers 95% Exclusive Audience Reach for JDE's L'OR

+19 pts

Incremental reach vs. YouTube

95%

Exclusive reach vs. other video platforms

20.5%

Reach among 35+ target audience

86%

On-target rate (+20% vs. observed average)

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Incremental Reach

Region

EMEA

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The Challenge

Looking to extend its brand presence beyond traditional video, JDE’s premium coffee brand L’OR partnered with AudienceProject and Havas to measure and maximize cross‑media reach across France. Facing intense competition in the premium coffee category, L’OR required an omnichannel approach that maximized coverage while minimizing audience duplication. The key objective: drive incremental reach among high‑value consumers aged 35+ during the crucial December holidays.

The Solution

JDE’s campaign relied on several Teads placements, including CTV HomeScreen, CTV InStream, and inRead, for a total of 5.8 million impressions. The campaign targeted high-income consumers aged 35+ through premium streaming and editorial environments, using contextual and interest targeting around food and drink. A cross-media analysis done by AudienceProject proved Teads’ ability to extend brand reach beyond traditional video platforms, while maintaining excellent audience quality in an increasingly fragmented media landscape.

In Our Clients' Words

"Understanding the contribution of each lever to incremental reach has become essential. The collaboration between Teads, Havas, and AudienceProject has allowed us to clearly identify the audiences we are reaching in addition to traditional video platforms."

Yasmine Hammani

Media Manager Southern Europe, JDE