Success Story

Client

Qualified Visits and Conversions for Lenovo Aura Commercial

+2.8%

Innovation association

75%

Qualified visits (of total visits)

16%

Add-to-cart rate (of qualified visits)

9.54%

Purchase rate (of add-to-cart actions)

Industry

Tech

Business Type

Advertisers

Outcomes

Online Conversions, Site Visits

Region

EMEA

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The Challenge

As AI PCs became a key strategic growth category, Lenovo pursued innovative ways to engage high-value commercial audiences and drive measurable business outcomes beyond traditional digital channels. The challenge was not only to build awareness for the ThinkPad X9 Aura Edition but also to demonstrate that CTV could contribute to lower-funnel performance and revenue generation.

The Solution

Lenovo became the first technology brand globally to pioneer a performance-focused CTV approach in partnership with Teads, demonstrating how premium television environments can contribute directly to business performance. Designed to bridge living room awareness with digital outcomes, Teads delivered the campaign to targeted devices within identified households. By implementing the Teads Universal Pixel, Teads seamlessly connected CTV ad exposure to on-site actions on mobile and desktop devices. This full-household audience strategy ensured precise targeting across premium environments while directly attributing website activity back to television viewership.

Preview on mobile

In Our Clients' Words

"As one of the first technology brands to explore Connected TV as a performance channel, Lenovo is committed to challenging traditional media boundaries. This test showed that premium CTV environments can do more than build awareness, they can drive qualified engagement and meaningful business outcomes. Results like these reinforce the importance of continuous innovation across our media strategy."

Barbara Falanga

Director Europe & Meta Media CoE