Success Story

Client

HomeScreen That Converts: CTV Performance Delivers Site Visits for Skoda

74K

Qualified site visits

$0.51

Effective CPV

3.4x

Average exposure per household

17%

Bounce rate

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

Skoda aimed to generate qualified site visits during the presentation of their electric vehicle highlights, the Skoda Enyaq and Enyaq Coupé, using CTV not just as an awareness channel, but as a performance driver. Rather than solely rely on traditional digital touchpoints, the campaign objective was to reach households at scale on the largest screen in the home while creating a clear, measurable path from exposure to on-site engagement.

The Solution

The brand activated Teads’ CTV Performance solution on its HomeScreen placement, capturing attention at the very start of the viewing experience. By leveraging a split screen video format on the HomeScreen, Skoda was able to deliver multiple layers of messaging to car enthusiasts. One side showcased the vehicles through immersive visuals, reinforcing brand appeal, while the other introduced key product and pricing information alongside a QR code.

This creative approach, powered by CTV Performance, enabled the campaign to balance storytelling with utility, connecting upper-funnel real estate with performance-driven outcomes. CTV Performance enabled the brand to track web interaction directly tied to big screen exposure, mapping site actions while proving that the HomeScreen placement can drive measurable digital engagement.

Preview on mobile

The Results

The campaign reached 74K unique TV households with an average of 3.4x exposures per household, translating upper-funnel visibility into qualified traffic. On-site engagement confirmed the quality of this traffic, with the landing page recording a 17% bounce rate, indicating that visitors were genuinely interested in Škoda’s electric vehicle line and actively exploring both Enyaq models.

In Our Clients' Words

"Our goal was not only to generate awareness for the two Škoda electric models, the Enyaq and Enyaq Coupé, but also to unlock genuine conversion potential. Teads demonstrated that CTV can do more than just branding and delivered strong results. We are very pleased with the collaboration and see CTV Performance as a real value-add for our digital strategy."

Thomas Diesenberger

Head of Marketing, Product Management & Product Planning