Success Story

Client

Agency

Driving HomeScreen Performance via Incremental Site Visits and Sales for Telepass

+199%

Incremental site visits from CTV

+750%

Incremental purchase from CTV

+22pts

Brand consideration vs. control group

+19pts

Purchase intent vs. control group

Industry

Travel

Business Type

Advertisers, Large Business

Outcomes

Consideration, Purchase Intent, Site Visits

Region

EMEA

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The Challenge

With the World Cup as summer’s main event, Telepass looked to engage Italian travelers as they planned their next trip and drive subscriptions for its seasonal savings package. To stand out against competitors, the brand needed to maximize offer visibility, elevate brand consideration, and convert audience engagement into measurable site visits and online subscription sales at scale.

The Solution

With Teads, Telepass activated a multi-screen strategy combining CTV HomeScreen mastheads and premium inRead environments, reaching 4.4 million summer travelers and World Cup enthusiasts. Teads Studio optimized creative rotations for maximum visual impact, while pixel tracking via CTV Performance attributed HomeScreen exposure directly to downstream digital site visits and incremental sales. Additionally, a Happydemics study evaluated campaign brand lift.

Preview on mobile

In Our Clients' Words

"For Telepass, this project confirms that investing in CTV can also generate a direct impact lower down the funnel. When demand is stimulated in a targeted way, conversion becomes simpler and more efficient. It validates an approach in which awareness and performance are no longer separate stages of the media plan, but complementary levers that reinforce one another."

Simone Golia

Digital Marketing Acquisition Manager, Telepass