Success Story

Client

Agency

Driving Qualified Site Visits and Leads for Nissan

70.8%

Qualified site visits

2.03

Page views per session

+35.5%

Re-messaging CTR vs. prospecting

200+

Leads post-view

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Leads/Sign-Ups, Site Visits

Region

EMEA

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The Challenge

During a three-week campaign in the summer of 2026, Nissan sought to maximize brand impact and traffic for its Hybrid Crossover line in Italy. The challenge was to seamlessly connect top-of-funnel reach with downstream actions through a unified approach, ensuring engaging video creatives captured attention while successfully bringing in qualified visits and leads.

The Solution

In partnership with OMD, Teads delivered a cross-screen video strategy known as Reach & Engage – combining TV household reach with web engagement. Initial brand exposure was established using CTV Performance on HomeScreen to gain attention and drive site visits among car buyers.
This CTV-exposed audience was then re-messaged via inRead video across mobile and desktop devices to further the brand’s outcomes. The Reach & Engage combination generated the highest lift in quality metrics, reinforcing the idea that combining CTV and web re-messaging boosts overall results.

Preview on mobile

In Our Clients' Words

"Teads' cross-screen strategy connected CTV’s visual impact with measurable conversions, delivering highly qualified traffic and outstanding results across the entire consumer journey."

Michele Petrilli

Media and Digital Section manager, Nissan