Success Story

Client

ALL Accor Drives Higher Attention Than Social and Delivers Brand Lift

2.5X

Attention vs. social norms (Facebook, Instagram, TikTok)

+26%

Attention rate vs. video industry

+23 pts

Brand favorability

+17 pts

Purchase intent

Industry

Travel

Business Type

Advertisers, Large Business

Outcomes

Awareness, Favorability, Purchase Intent

Region

EMEA

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The Challenge

As the official global partner of the France SailGP Team, ALL Accor set out to elevate the visibility of its sponsorship and strengthen global brand presence. In collaboration with Teads and Zenith, the brand launched an attention-led, omnichannel campaign to grow awareness of the ALL.com booking platform across key markets and maintain a consistent brand narrative across regions.

The Solution

Teads and ALL Accor activated an omnichannel campaign in premium, brand-safe environments designed to drive attention across 4 markets and strengthen awareness, favorability, and purchase intent. Creative video and display assets across InRead and CTV HomeScreen placements were enhanced by Teads Studio, using dynamic formats and eye-tracking insights to optimize for stronger attention.

The Results

ALL Accor also sought to compare standard versus carbon-optimized delivery. Working with Lumen and Scope3, the team conducted a sustainability test showing that emissions can be reduced without losing attention, with clear opportunities to further optimize both video and rich display formats.