Success Story

Client

Agency

Sequential Remessaging Turns High Attention into Efficient Sales for Hibiki

+43%

Attention score vs. target index

+120%

Brand awareness vs. control group

+231%

Ad recall vs. control group

-86%

Cost per sale via remessaging

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Awareness, Online Conversions

Region

EMEA

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The Challenge

To strengthen its presence in France and generate sales, Japanese whisky brand Hibiki partnered with Dentsu X to engage luxury spirits consumers. Established in the premium spirits sector, the brand desired a unified media strategy capable of moving consumers across the purchase journey, from branding to performance.
The primary challenge was reinforcing brand awareness in premium editorial environments while maximizing media efficiency down to final online conversion.

The Solution

The campaign utilized Teads’ inRead placement, combining video and display formats across premium French publisher sites. The execution captured high initial attention to build brand awareness before activating sequential remessaging to re-engage qualified users and drive them toward online conversion.

Preview on mobile

inRead Branding & Traffic

Within high-attention editorial environments across top French publishers, inRead video and display formats captured consumer attention during key reading moments. Enriched creative executions built strong brand awareness and qualified interest among luxury spirits enthusiasts.

inRead Sequential Remessaging

By establishing a retargeting mechanism across inRead display placements, Teads re-engaged high-intent consumers who interacted with upper-funnel ads. This sequential activation guided qualified buyers from initial brand discovery directly toward online conversion.

The Results

To evaluate campaign impact, Kantar conducted a brand lift study across two flighting periods from March through June 2026, surveying 800 high-income French respondents aged 35 and older across test and control groups. Concurrently, Lumen integrated eye-tracking measurement to track attention in Teads environments.

Outperforming attention targets:

Hibiki’s campaign with Teads captured 43% higher attention against its target. Aligning campaign creatives within Style & Fashion content environments yielded 47% higher attention compared to the overall campaign APM benchmark.

Massive ad recall & awareness lift:

Exposure to Teads boosted Hibiki’s brand awareness by 78% in wave one and by 120% in wave two compared to the control group. This was anchored by strong creative retention, achieving a +244% and +231% ad recall lift between wave one and two.

High-efficiency sales:

Sequential remessaging generated 57% of total campaign online conversions at a €40 CPA, representing an 86% cost reduction vs. standard audiences.

In Our Clients' Words

"By transforming top-of-funnel attention into qualified conversions via sequential remessaging, Teads and Dentsu X have demonstrated the effectiveness of a unified strategy in terms of branding and performance goals for Hibiki."

Lucy O'Connor

Senior Brand Manager, House of Suntory