AI In Advertising Should Not Be Another Black Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by
July 3, 2019 No Comments
Blog & News
A Peek Under the Hood for Predictive Advertising
By: Lauren Douglass, VP Marketing, North America at Teads Artificial Intelligence has become an integral part of our daily lives, whether we’re aware of it
July 1, 2019 No Comments
Evidence Based Creative and the Mysterious Case of the Iridescent Birds
Before I dive into what I mean when I talk about “Evidence Based Creative” let me begin by addressing an elephant in the room. I
June 12, 2019 No Comments
Introducing Teads inVolve for 501c3 non-profit organizations
By: Meg Runeari, SVP of Operations at Teads and Key Contributor to MIX We launched the Media Inclusion Experience (MIX) in early 2019, after several months
June 7, 2019 No Comments
5 Things Advertisers Need to Know to Stay Ahead of the Evolving Cookie Landscape
Teads’ Chief Commercial Officer, Jeremy Arditi talks about the changes made by Google Chrome’s privacy updates and how it will affect the advertising world. Last
May 23, 2019 No Comments
Teads Reports Banner Year, Announces $430 million in Revenue
Driven by adoption of its full-funnel advertising solutions, the company registered 35% top line growth YOY Today, we announced our record results for 2018, reporting
April 2, 2019 No Comments
International Women’s Day and Balancing for Better
#BalanceforBetter is the theme of International Women’s Day 2019 with a focus is on raising awareness for gender balance in the workplace. This concept hits
March 8, 2019 No Comments
Sound Off or Sound On? The Impact of Sound On Mobile Advertising, and How To Design for Sound Off Environment
Caroline Hugonenc Most marketers believe that audio is a critical element in making successful TV ads. But in a world where mobile has become our
March 5, 2019 No Comments
3 Ways To Run Brand Safe Campaigns
Brand safety is one of the most important conversations happening in media today. Every week the news is full of emerging brand safety concerns, and
February 26, 2019 No Comments
Celebrating National Anti-Click-Through-Rate Day
Co-authored by Phil Sumner and Graham Alexander IAB UK has released new measurement toolkit to help industry move beyond click through rates. As technology evolves,
February 12, 2019 No Comments
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