Teads Unveils New Research for Beauty Marketers
Consumers in the US make meaningful purchase choices based on suitability, transparency and inclusion In a world of “social influencers,” what actually influences beauty consumers?
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Blog & News
TEADS UNVEILS TEADS FOR PUBLISHERS (TFP) EMPOWERING PUBLISHER SALES TEAMS TO MASSIVELY SCALE VIDEO & DISPLAY INVENTORY
By: Eric Shih, Global Senior Vice President, Business Development, Teads We are at a critical point in the industry where the Duopoly are garnering the
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Teads offers 100% viewability on VCPM and CPCV buys in collaboration with Oracle Moat
We are excited to share that, in collaboration with Oracle Data Cloud’s Moat services, we are now offering the ability for advertisers to measure the
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AI In Advertising Should Not Be Another Black Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by
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A Peek Under the Hood for Predictive Advertising
By: Lauren Douglass, VP Marketing, North America at Teads Artificial Intelligence has become an integral part of our daily lives, whether we’re aware of it
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Evidence Based Creative and the Mysterious Case of the Iridescent Birds
Before I dive into what I mean when I talk about “Evidence Based Creative” let me begin by addressing an elephant in the room. I
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Introducing Teads inVolve for 501c3 non-profit organizations
By: Meg Runeari, SVP of Operations at Teads and Key Contributor to MIX We launched the Media Inclusion Experience (MIX) in early 2019, after several months
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5 Things Advertisers Need to Know to Stay Ahead of the Evolving Cookie Landscape
Teads’ Chief Commercial Officer, Jeremy Arditi talks about the changes made by Google Chrome’s privacy updates and how it will affect the advertising world. Last
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Teads Reports Banner Year, Announces $430 million in Revenue
Driven by adoption of its full-funnel advertising solutions, the company registered 35% top line growth YOY Today, we announced our record results for 2018, reporting
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International Women’s Day and Balancing for Better
#BalanceforBetter is the theme of International Women’s Day 2019 with a focus is on raising awareness for gender balance in the workplace. This concept hits
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