Originally published on Adweek on March 18, 2020. Marketers are being called upon to rapidly adapt to a changing and uncertain world in light of
Your consumers have gotten smart to retargeting tactics and tracking activities. To put it simply, they aren’t happy about it. Several months ago I clicked
Consumers in the US make meaningful purchase choices based on suitability, transparency and inclusion In a world of “social influencers,” what actually influences beauty consumers?
By: Eric Shih, Global Senior Vice President, Business Development, Teads We are at a critical point in the industry where the Duopoly are garnering the
We are excited to share that, in collaboration with Oracle Data Cloud’s Moat services, we are now offering the ability for advertisers to measure the
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by
By: Lauren Douglass, VP Marketing, North America at Teads Artificial Intelligence has become an integral part of our daily lives, whether we’re aware of it
Before I dive into what I mean when I talk about “Evidence Based Creative” let me begin by addressing an elephant in the room. I
By: Meg Runeari, SVP of Operations at Teads and Key Contributor to MIX We launched the Media Inclusion Experience (MIX) in early 2019, after several months
Teads’ Chief Commercial Officer, Jeremy Arditi talks about the changes made by Google Chrome’s privacy updates and how it will affect the advertising world. Last
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