Success Story

Client

Agency

Teads Energizes Awareness & Brand Consideration for Vattenfall

+55%

Attention (APM) vs. benchmark

+65%

Aided ad recall vs. control

+95%

Consideration vs. control

+110%

Familiarity vs. control

Industry

Energy

Business Type

Advertisers, Large Business

Outcomes

Awareness, Consideration

Region

EMEA

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The Challenge

Vattenfall required strong market presence to capture audience attention. Over a crucial two-month window for shaping brand relationships, the strategic goal focused on maximizing upper-funnel momentum. The campaign set out to establish undeniable brand awareness, solidify message favorability around sustainable energy leadership, and directly stimulate consumer consideration among target audiences evaluating their long-term utility options.

The Solution

To maximize impact, Teads worked with Vattenfall on an omnichannel strategy utilizing both video and display formats. The campaign captured premium attention across multiple digital touchpoints by integrating CTV HomeScreen, CTV InStream, and high-impact inRead placements. Advanced audience and contextual targeting across top-tier publisher environments ensured the brand’s sustainability messaging resonated with relevant audiences. To evaluate success, a live Lumen study measured cross-screen attention metrics, while a Kantar brand lift study quantified perceptual shifts against an unexposed control group.

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The Results

The campaign delivered outstanding brand lift with surges in brand familiarity, consideration, and preference, including a 41% gain in ad-to-brand attribution compared to the control group. Strong creative resonance achieved a 43% brand linking score, outperforming the standard benchmark by 65%. Attention was strong across web and CTV, with each meeting and exceeding benchmarks.