The CPG Story Behind Every Outcome
Every CPG success story is proof of what’s possible - see how brands elevate their outcomes by partnering with Teads.

CPG

Heineken’s CTV HomeScreen Activity Delivers 2.3x Uplift in Ad Awareness vs. Brand Norms
Ad recall for full-screen

CPG

AI-Powered Creative Turns Attention into Consideration for Mutti’s Christmas Campaign

CPG

Cross-Screen Activation Builds Awareness and Consideration for Hardmade

CPG

From Elevated Awareness to Purchase Intent for Purina Felix
Purchase intent vs. video platform

CPG

Boosting Awareness Using AI-Optimized Creative and Omnichannel Mix for Budvar

CPG

CTV HomeScreen Delivers Incremental Reach for Nestlé Extrafino Awareness Campaign
Incremental reach from CTV

CPG

Lay's and Teads: The 10x Attention Advantage to Drive Awareness
APM vs. social media platforms

CPG

Coca-Cola Reignites Awareness for “Share a Coke” with Omnichannel Strategy in Serbia
CTR vs. benchmark (CTV HomeScreen)

CPG

Omnichannel Strategy Elevates Awareness and Consideration for Alpro
Purchase intent vs. control

CPG

Driving Awareness and Consideration for Kidde’s Smart Home Products

CPG

Attention Influences Incremental Sales Lift for Danone’s Skyr Product Range
Sales lift (Attention-based vs. viewability)

CPG

The “Perfect Combination” Omnichannel Campaign to Drive Awareness for Nestlé
Ad recall from CTV HomeScreen