Success Story

Client

Boosting Awareness Using AI-Optimized Creative and Omnichannel Mix for Budvar

+20 pts

Brand attribution

+29 pts

Ad interest

+26 pts

Consideration

+22 pts

Brand image

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Budweiser Budvar partnered with Teads to boost brand awareness among UK consumers aged 25-54. The campaign aimed to position Budvar as an authentic Czech lager distinct from mainstream beers, leveraging custom-made creatives developed through Teads l’Atelier with Neurons AI for maximum impact.

The Solution

Together with creative agency, Digiline, Budvar leveraged an omnichannel strategy utilizing Teads’ CTV InStream and InRead, combining premium placements with cookieless audience targeting. Creative assets were optimized using Atelier Neurons AI pre-testing, ensuring attention-grabbing visuals and strong brand linkage before launch. The campaign focused on building visibility and emotional connection, measured through a Happydemics Brand Lift Study to show upper-funnel impact.

The Results

The campaign delivered across key brand metrics, with brand attribution rising by 20 points. Interest in the brand’s ad increased by 29 points, while consideration grew by 26 points, confirming the strong connection audiences built with Budvar’s authentic Czech identity. Brand image also rose by 22 points, led by InRead placements, while CTV Instream reinforced consideration and interest. These results showcased how Teads’ omnichannel approach and AI-optimized creatives successfully elevated Budvar’s campaign objectives across the UK.