Success Story

Client

Cross-Screen Activation Builds Awareness and Consideration for Hardmade

+29%

Attention (APM) vs. benchmark

+23 pts

Consideration

+11 pts

Brand familiarity

+9 pts

Brand preference

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Awareness, Consideration

Region

EMEA

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The Challenge

Hardmade partnered with Teads to strengthen awareness and consideration among 18–34-year-old consumers in Poland, focusing on light and medium TV users. The campaign aimed to reinforce brand familiarity and preference within this key demographic.

The Solution

An omnichannel strategy combined CTV HomeScreen and InRead placements for cross-screen exposure. Teads Studio optimized various video and display creative assets, providing strategic recommendations to enhance attention and recall. Campaign effectiveness was evaluated through a Happydemics Brand Lift study and Lumen Attention report to further prove upper and mid-funnel impact.

The Results

The campaign achieved remarkable lifts across key brand metrics, led by a 23-point increase in consideration and an 18-point rise in overall brand attribution – marking a significant shift in how consumers view Hardmade within the Polish market. In addition, growing brand familiarity and preference confirmed that the campaign drove awareness while also improving brand perception.