Success Story

Client

CTV HomeScreen Delivers Incremental Reach for Nestlé Extrafino Awareness Campaign

9.9%

Reach on web

1.5%

Incremental reach from CTV

12%

total reach exclusively from CTV

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Awareness, Incremental Reach

Region

EMEA

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The Challenge

Nestlé partnered with Teads to launch the new Extrafino line of iconic Spanish chocolate bars and reach younger audiences often underrepresented in traditional TV planning. The campaign therefore focused on maximizing awareness among Spanish consumers aged between 18–34 years.

The Solution

Nestlé and Openmind, a WPP Media brand, deployed an omnichannel campaign that positioned Extrafino at the center of young consumers’ viewing habits, activating Teads’ CTV HomeScreen in addition to web.

With CTV HomeScreen, Extrafino was the first visual touchpoint before audiences navigated to their favorite TV apps, creating a high-impact moment of attention and delivering incremental reach.

The Results

The Nestlé Extrafino campaign on CTV HomeScreen showed a clear contribution to reaching new viewers and overall digital efficiency: it delivered a 1.5% incremental reach outside of web, which accounted for 9.9% of total reach among users aged 18 to 34. In addition, 12% of the total coverage within this age group came exclusively from CTV HomeScreen, demonstrating its value in engaging young, hard-to-reach audiences.

In Our Clients' Words

"At Nestlé, we embrace innovation as a driver to connect with our consumers in relevant ways. This activation reflects our commitment to exploring technological solutions that allow us to offer more impactful and efficient experiences, adapted to new digital habits."

Rosanna Cabanes

Media Manager, Nestlé Spain