Join us at Cannes Lions
22 - 26 June 2026
The CPG Story Behind Every Outcome
Every CPG success story is proof of what’s possible - see how brands elevate their outcomes by partnering with Teads.
All CPG Client Stories
CPG
Heineken’s CTV HomeScreen Activity Delivers 2.3x Uplift in Ad Awareness vs. Brand Norms
+97%
Ad recall for full-screen
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CPG
AI-Powered Creative Turns Attention into Consideration for Mutti’s Christmas Campaign
+24 pts
Purchase intent
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CPG
Cross-Screen Activation Builds Awareness and Consideration for Hardmade
+23 pts
Considération
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CPG
From Elevated Awareness to Purchase Intent for Purina Felix
+28%
Purchase intent vs. video platform
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CPG
Boosting Awareness Using AI-Optimized Creative and Omnichannel Mix for Budvar
+22 pts
Brand image
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CPG
CTV HomeScreen Delivers Incremental Reach for Nestlé Extrafino Awareness Campaign
1.5%
Incremental reach from CTV
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CPG
Lay's and Teads: The 10x Attention Advantage to Drive Awareness
10x
APM vs. social media platforms
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CPG
Coca-Cola Reignites Awareness for “Share a Coke” with Omnichannel Strategy in Serbia
4x
CTR vs. benchmark (CTV HomeScreen)
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CPG
Omnichannel Strategy Elevates Awareness and Consideration for Alpro
+12%
Purchase intent vs. control
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CPG
Driving Awareness and Consideration for Kidde’s Smart Home Products
+12.5%
Purchase intent
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CPG
Attention Influences Incremental Sales Lift for Danone’s Skyr Product Range
+50%
Sales lift (Attention-based vs. viewability)
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CPG
The “Perfect Combination” Omnichannel Campaign to Drive Awareness for Nestlé
+9.05%
Ad recall from CTV HomeScreen
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