Success Story

Client

Omnichannel Activation Drives 5x Sales Uplift for Danone YoPRO

+26%

APM vs. industry benchmark

+3.8%

Total brand sales via omnichannel

2.5x

Sales uplift vs. dairy benchmark

Sales uplift vs. inRead-only campaigns

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Incremental Sales Lift

Region

EMEA

Share this success story:

What could elevated outcomes look like for your brand?

Let’s Talk

The Challenge

Partnering with Teads, the campaign set out to maximize brand awareness and consideration while proving that sustained digital attention could successfully bridge the gap to tangible, short-term sales growth.

The Solution

Danone YoPRO activated an omnichannel strategy spanning big screen and mobile. To generate massive scale and awareness, the campaign launched with a powerful takeover on the CTV HomeScreen. This premium exposure was seamlessly paired with interactive, attention-grabbing inRead placements on the web. High-performing square video and shoppable carousel cards helped drive deeper engagement across premium publisher environments, moving audiences a step closer in their consideration. To measure real-world impact, Teads integrated a comprehensive live attention tracking framework with Lumen and conducted a rigorous regional sales lift study with Circana.

Preview on mobile

The Results

The campaign realized a significant +3.8% total brand sales uplift, surpassing both regional and category benchmarks. Most notably, the cross-screen approach yielded over 5x higher sales lift compared to recent FMCG campaigns that relied solely on inRead.

In Our Clients' Words

"For YoPRO, the combination of Teads' CTV and web environments helped us connect brand building with measurable sales impact. The results emphasize the value of an attention-led omnichannel strategy beyond simple exposure."

Léonie Hönisch

Senior Connected Media Planning Manager, Danone