Success Story

Client

From Elevated Awareness to Purchase Intent for Purina Felix

VCR vs. social platform

+32%

Unaided brand awareness

+14%

Brand rating uplift

+28%

Purchase intent vs. video platform

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Awareness, Purchase Intent

Region

EMEA

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The Challenge

Purina Felix aimed to strengthen awareness and favorability of its cat food product in Germany. To complement activity on walled gardens, the brand partnered with Teads to launch an open internet video campaign.

The objective was to demonstrate that sustained attention in an editorial environment – measured by view-time and video completion rates – translated into tangible uplifts across key brand metrics such as brand perception, product interest, and purchase intent.

The Solution

The campaign delivered Purina Felix video creatives through Teads’ InRead placements within premium editorial environments, encouraging a natural reading and discovery mindset. Two video formats – Square (SQ) and Landscape (LS) – were used, both optimized for strong product visibility, engaging storytelling, and a clear call to action.

A cross-platform effectiveness study with Kantar and EyeSquare measured Teads’ impact on core brand metrics versus competing channels.

The Results

The study proved the value of advertising beyond walled garden platforms. The LS format achieved a 51% completion rate – twice as long as a social media benchmark. Meanwhile, the SQ format was clearly ahead of other channels when it came to improving brand opinion and driving purchase intent – showing that sustained attention in quality publisher environments translate into superior brand outcomes.