Success Story

Client

Agency

Turning Trial Interest Into Efficient, High-Quality Lead Generation for ACUVUE®

+45%

CTR vs. benchmark

-35%

CPC vs. target

-24%

CPL vs. target

54%

Total quality leads from retargeting

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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The Challenge

In partnership with UM, ACUVUE® (J&J) launched a performance-driven campaign focused on a double conversion goal: 1) driving downloads of contact lens trial vouchers, and 2) capture highly qualified leads through an interactive form, all while optimizing cost efficiency against an aggressive CPL target.

The Solution

The brand leveraged Teads’ Universal Pixel well ahead of the campaign’s official launch, pre-populating custom audience pools over the preceding months. This enabled a highly effective effective day-one retargeting strategy delivered in Feed placements, concentrating investment on those who had already demonstrated strong intent around ACUVUE® trial vouchers. To maximize lower-funnel quality, the buying model was transition to a committed CPC, allowing the algorithm to specifically optimize for the trial sample users who flagged consent to be recontacted. Each step of the journey was monitored, from voucher interest and form completion up through to the final “Thank You” page.

The Results

The data-driven strategy unlocked standout lower-funnel performance, prompting the brand to increase its initial budget by 50% due to outperforming KPIs. Optimizing for recontact consent coupled with the committed CPC model reduced acquisition costs, cutting CPC by 35% and CPL by 24% against initial targets. The early pixel implementation proved to be a game-changer, as the retargeting phase generated 54% of qualified leads.

In Our Clients' Words

"In a fragmented journey, we transformed untapped demand into real growth through our partnership with Teads —leveraging technology and a data-driven mindset to drive short-term media efficiency while enabling sustainable long-term growth. "

Leonardo Murizzi

Head of Digital Marketing, J&JMedTech