The Story Behind Every Outcome

The launch of the new Peugeot 3008 was a pivotal moment for us, where positioning the vehicle as a leader in the compact SUV category was crucial. Through Teads’ diverse offerings, we were able to achieve our desired outcomes across different stages of the funnel.

At Lenovo, we constantly push the boundaries of innovation, not only in our devices, but also in the way we connect with our customers. Using advanced AI-powered advertising technologies and immersive experiences like 3D and augmented reality, our collaboration with Teads has resulted in an engaging and impactful campaign for our innovative Lenovo Yoga Slim 7i Aura Edition laptop.

This test campaign with GGK and Teads showed that CTV can significantly improve user quality in the funnel. We saw higher engagement, lower bounce rates, and uplift in revenue. There’s strong potential in combining branding and performance, especially at greater scale.