Success Story

Client

Cross-Screen Success Leads to +28.7% Brand Awareness for Hyundai

+28.7%

Brand awareness

+16.3%

Ad recall

79%

Completion rate (InRead)

+23%

CTR vs. benchmark (CTV HomeScreen)

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Hyundai partnered with Teads to increase awareness for its new car launch, Hyundai Inster – a new fully electric compact SUV – in the Turkish market. Upon discovery and interaction, audiences would be directed to Hyundai Inster’s dedicated landing page to explore more details about the vehicle and explore key features.

The Solution

Teads deployed an omnichannel strategy combining CTV HomeScreen and InRead formats to reach audiences across screens. Creative assets were carefully optimized by Teads Studio to maximize user attention and engagement, encourage interaction by having audiences explore the inside of the vehicle. In addition, a Teads Brand Pulse measured the campaign’s impact on key brand metrics, ensuring that each placement contributed to stronger awareness and recall.

The Results

The campaign achieved a 28.7% lift in brand awareness and 16.3% increase in ad recall. Brand impact was supported by a combined reach of nearly 8 million impressions across formats. Engagement was particularly high on InRead placements, with a 79% completion rate (+11% vs. benchmark), while CTV Homescreen reached 190k unique devices and generated a 0.32% CTR, outperforming benchmarks by 23%.