Success Story

Client

Meilleurtaux Generates 50K+ Leads Per Year While Cutting CPL by 75%

50K+

Annual Leads

+200%

CVR vs. benchmark (over 5 years)

-75%

CPL (over 5 years)

Industry

Finance

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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Introduction

Meilleurtaux is a leading French financial services marketplace, connecting individuals and businesses with top offers in mortgages, insurance, credit, savings, and investments. Schwartz Consulting, a long-term Teads partner, specializes in performance-driven native advertising and has over a decade of experience running digital campaigns across industries.

The Challenge

With competition intensified by rising media costs, Meilleurtaux partnered with Teads and Schwartz Consulting to strengthen lead generation for its insurance partners over a 5-year period. Leveraging Teads’ performance expertise and Schwartz Consulting’s native advertising proficiency, the goal extended beyond simple volume growth – aiming to drive quality leads while maintaining cost efficiency.

The Solution

Beyond the surface of reaching high-intent audiences in premium publisher environments with native ads, Teads and Schwartz Consulting developed a data- driven optimization framework built around two key pillars:

● Teads Performance: AI-powered optimization solution focused on Meilleurtaux’s conversion goals, with bidding algorithms optimized for CP to maximize efficiency and results. Through automation, the team freed up resources to continually optimize lead quality while maintaining a strong focus on creative excellence.

● Continuous iteration and testing: Iterative A/B testing of creatives, formats, contexts, and devices to refine efficiency, maintain KPI targets, and enhance campaign performance over time