Success Story

Client

Engaged Site Visits, Car Configurations, and Test Drives for Fiat

+22%

Engaged sessions (site visits)

+26%

Car Configurations

+35%

Leads (test drives)

Industry

Automotive

Business Size

Large Business

Outcomes

Leads/Sign-Ups, Site Visits

Region

EMEA

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The Challenge

Fiat partnered with Teads and Publicis to boost engagement and performance for the FIAT 500e, showing how the campaign led to incremental value of three mid and lower-funnel outcomes: quality site visits, car configurations, and leads for test drives.

The Solution

An outcome study leveraged Publicis’ RBA analysis, a privacy-centric modelling solution that determines the causal impact of media on a given KPI, by measuring digital media performance via econometric models for enabling more granular in-channel segmentation versus media mix modeling. Publicis, Fiat, and Teads implemented techniques to minimize external biases, optimize budget efficiency, and validate results through rigorous testing. This ensured greater accuracy, actionable insights, and improved campaign outcomes that led to real-world actions.

Through the study, Teads proved to be the second-most efficient driver of engaged sessions in quality site visits, while delivering better than average for car configurations and test drive leads.