Success Story

Client

Boosting Member Sign-Ups at 120% ROAS for Secret Escapes

59K

Sign-ups (Leads)

-45%

CPL vs. benchmark

120%

Average ROAS

Industry

Travel

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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The Challenge

Secret Escapes, a UK-based travel company that offers member-exclusive discount deals on luxury hotels, aimed to grow new user sign-ups in Germany. The campaign focused on a quality-driven lead generation strategy, motivating travelers to sign up by entering their email contact via a web form to unlock access to premium travel offers.

The Solution

The brand implemented an always-on, mobile-first campaign that emphasized time-sensitive, promotion-driven messaging and eye-catching destination visuals. The creative strategy entailed video content and static images, with certain assets optimized from walled garden activations to extend performance on the open internet.

By deploying Conversion Bid Strategy, Secret Escapes was able to effectively reach the audiences in Germany most likely to convert for quality lead generation while maintaining campaign cost efficiency. Econometrics analysis of CPL activities also consistently delivered results above 100%, further validating the campaign’s success.

In Our Clients' Words

"Teads has been a valuable partner in driving leads for Secret Escapes over the years. Their solutions have helped us scale campaigns effectively while maintaining strong performance and engagement in Germany, a key market of ours.“"

Anastasia Trifunovic

Senior Performance Marketing Executive, Secret Escapes