Success Story

Client

Omnichannel Activation Elevates Awareness for Sensodyne Clinical White

+6.2%

Message association

+36%

In-view time vs. benchmark

+18%

View rate vs. benchmark

-39%

Cost vs. target (CTV)

Industry

Health

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Haleon partnered with Teads to boost awareness for Sensodyne Clinical White, a whitening toothpaste specially formulated for people with sensitive teeth, in Turkey. The campaign aimed to also deliver stronger message association, showcasing how Sensodyne’s clinically proven formula delivers whiter teeth – up to two shades – without sacrificing sensitivity relief.

The Solution

An omnichannel strategy was implemented across CTV InStream and InRead placements to maximize both reach and audience engagement. All creative assets were proactively pre-tested and optimized using Neurons AI to ensure the most impactful messaging. By combining premium placements with AI-driven optimization, and advanced measurement through the Teads Brand Pulse study, the campaign was structured to capture attention, drive in-view time, and strengthen message association across screens for “whiter teeth without sensitivity.”

The Results

The campaign delivered measurable brand impact, achieving a lift of 6.2% in message association. It also drove high attention and reach, generating over 11 million impressions with high efficiency, including a 39% lower CTV cost than planned.