Success Story

Client

Coca-Cola Reignites Awareness for “Share a Coke” with Omnichannel Strategy in Serbia

CTR vs. benchmark (CTV HomeScreen)

8.3s

In-view time (InRead)

70%

Completion rate (InRead)

1.5M

Impressions (CTV HomeScreen)

Industry

CPG

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Coca-Cola set out to drive high-impact brand awareness and consumer re-engagement in Serbia for its iconic “Share a Coke” campaign. Expanding its reach beyond traditional digital environments, the brand’s initiative sought to reignite curiosity and strengthen emotional connection with consumers – encouraging them to explore a dedicated landing page where they could personalize and share moments associated with the beloved brand.

The Solution

Coca-Cola partnered with Teads to launch an omnichannel campaign in Serbia, combining CTV HomeScreen placements on LG and VIDAA with InRead video across premium digital environments. Assets were optimized by Teads Studio to ensure a cohesive creative experience with maximum consumer attention. The campaign delivered Coca-Cola’s message consistently across every screen, driving exposure and engagement.

The Results

The campaign delivered strong engagement across channels. CTV HomeScreen on LG achieved a 0.85% CTR, 4× higher than Teads’ benchmark in Serbia, with over 500K impressions. VIDAA placements generated 1M impressions, with users spending nearly one minute per session. Meanwhile, InRead achieved a 70% completion rate and an average in-view time of 8.3 seconds, showing that audiences stayed engaged with Coca-Cola’s message throughout.