Success Story

Client

Teads’ Native Strategy Drives Two-Thirds of New Customers for Eco Bio Boutique

+86.7%

CTR vs. benchmark

2/3

New customers from Teads

-22%

CPA vs. target (Add-to-cart)

Industry

Retail

Business Size

Small and Medium Business

Outcomes

Incremental Sales Lift

Region

EMEA

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The Challenge

Eco Bio Boutique set out to find an effective advertising channel outside of the walled gardens, aiming to attract and convert quality visits into new customers. The campaign focused on driving performance from mid-funnel actions toward impactful lower-funnel KPIs, such as add-to-carts and purchases.

The Solution

Eco Bio Boutique partnered with Teads to launch a targeted native advertising campaign, prioritizing mobile formats that seamlessly integrated into editorial content across premium publisher sites. The creative strategy centered on promoting the client’s flagship products, from intimate hygiene to traditional skincare, highlighting key benefits and encouraging audiences to explore its product page before taking action. By reaching audiences most interested in the brand’s product category, the campaign effectively guided engaged prospects from product discovery toward add-to-cart and purchase, delivering measurable lower-funnel results.

The Results

Utilizing an advanced attribution model, the campaign captured channel value by measuring both direction conversions and those influenced by ad exposure, evidenced by significant growth within an eight-month period.

In Our Clients' Words

"Partnering with Teads enabled us to expand our audience in a highly qualified way, moving beyond the confines of traditional channels. We found that native formats provided real value – both directly and indirectly – throughout the customer journey."

Simone Spizzichino

CEO & Founder, Eco Bio Boutique