Teads Cannes Lions 2026
Join us at Cannes Lions

22 - 26 June 2026

Vieux-Port de Cannes,
Jetée Albert Edouard, Cannes

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CTV Advertising

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Connected TV Ad Formats Explained: HomeScreen, InStream, and Performance

What are the main CTV ad formats and when should you use them?

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A smart TV interface showcasing a tennis player with the caption "Own the Court," illustrating CTV advertising opportunities during major 2026 sports events alongside popular streaming app icons.

Connected TV Advertising and the Biggest Sports Moments of 2026

2026 brings the FIFA World Cup, Winter Olympics & more. Learn how CTV advertising helps brands reach engaged…

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An illustration showing how CTV advertising drives performance across devices, featuring a "KORA" running shoe advertisement synced across a smart TV, a laptop, and a smartphone to demonstrate cross-platform performance outcomes.

How Connected TV Advertising Drives Performance Outcomes

Learn how CTV drives site visits, leads, and sales with real attribution and proven results.

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