オムニチャネル/CTV

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A smart TV interface showcasing a tennis player with the caption "Own the Court," illustrating CTV advertising opportunities during major 2026 sports events alongside popular streaming app icons.

Connected TV Advertising and the Biggest Sports Moments of 2026

2026 brings the FIFA World Cup, Winter Olympics & more. Learn how CTV advertising helps brands reach engaged…

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An illustration showing how CTV advertising drives performance across devices, featuring a "KORA" running shoe advertisement synced across a smart TV, a laptop, and a smartphone to demonstrate cross-platform performance outcomes.

How Connected TV Advertising Drives Performance Outcomes

Learn how CTV drives site visits, leads, and sales with real attribution and proven results.

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Connected TV advertising visual showing a cross-screen journey from discovery to engagement and purchase across TV and mobile devices.

How Connected TV Advertising Fits a Full-Funnel Marketing Strategy

CTV advertising has evolved beyond awareness. Discover how brands use cross-screen targeting, measurement, and retargeting to drive results…

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Every Sport. Every Screen. Every Moment.

Every few months, something shifts the entire attention economy in one direction. A match kicks off. A starting…

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Connected TV advertising example showing a smart TV home screen with a Heineken ad, illustrating CTV campaign success stories and streaming platform placement.

From Reach to Results: Latest Success Stories for Connected TV Advertising

Connected TV advertising is delivering measurable results across the funnel. See how brands like Air France, Heineken, and…

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Connected TV advertising across screens with streaming TV interface and mobile video ad example

Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

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Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

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The Power of the CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong…

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Connected TV Advertising: What It Is, How It Works, and Why It Matters

What is connected TV advertising and how does it work? Discover how CTV combines the impact of TV…

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Teads & Samsung partner to power next gen CTV in 7 APAC markets

Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Select SEA markets, Hong Kong, and Taiwan.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia…

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Promotional graphic reading “2026 CTV Landscape: Trends, Challenges, and Opportunities,” showing a smart TV screen with streaming apps and a banner that says “Set Your Goals,” alongside a TV remote on a purple background.

CTV Advertising in 2026: Trends, Challenges, and Opportunities

Connected TV advertising spend will hit $37.95 billion in 2026. Discover key CTV trends, challenges, and opportunities for…

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Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally

Teads HomeScreen Inventory Now Reaches Over 500M TV Devices

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