Omnicanal/CTV

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Graphic titled "How Omnichannel Advertising Delivers Better Full-Funnel Results" displaying a smart TV screen and a smartphone simultaneously featuring a Swarovski advertising campaign across connected devices.

How Omnichannel Advertising Delivers Better Full-Funnel Results

Bridge the gap between CTV, web, and mobile. Discover how an omnichannel strategy cuts ad waste, boosts recall,…

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Cannes Lions 2026: The Connected Path to Growth

Cannes Lions 2026 offered a fresh answer to one of marketing’s hardest questions.

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CTV Performance Is Now Generally Available: Turning the Living Room Into an Outcomes Engine

Turn CTV into an outcomes engine. Learn how Teads CTV Performance connects premium TV exposure to deterministic website…

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How CTV Expands Across Moments That Drive Brand Growth

Not all CTV inventory delivers the same results. Learn how attention, context, and outcomes define a high-quality connected…

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Connected TV Ad Formats Explained: HomeScreen, InStream, and Performance

What are the main CTV ad formats and when should you use them?

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A smart TV interface showcasing a tennis player with the caption "Own the Court," illustrating CTV advertising opportunities during major 2026 sports events alongside popular streaming app icons.

Connected TV Advertising and the Biggest Sports Moments of 2026

2026 brings the FIFA World Cup, Winter Olympics & more. Learn how CTV advertising helps brands reach engaged…

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An illustration showing how CTV advertising drives performance across devices, featuring a "KORA" running shoe advertisement synced across a smart TV, a laptop, and a smartphone to demonstrate cross-platform performance outcomes.

How Connected TV Advertising Drives Performance Outcomes

Learn how CTV drives site visits, leads, and sales with real attribution and proven results.

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Connected TV advertising visual showing a cross-screen journey from discovery to engagement and purchase across TV and mobile devices.

How Connected TV Advertising Fits a Full-Funnel Marketing Strategy

CTV advertising has evolved beyond awareness. Discover how brands use cross-screen targeting, measurement, and retargeting to drive results…

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Every Sport. Every Screen. Every Moment.

Every few months, something shifts the entire attention economy in one direction. A match kicks off. A starting…

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Connected TV advertising example showing a smart TV home screen with a Heineken ad, illustrating CTV campaign success stories and streaming platform placement.

From Reach to Results: Latest Success Stories for Connected TV Advertising

Connected TV advertising is delivering measurable results across the funnel. See how brands like Air France, Heineken, and…

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Connected TV advertising across screens with streaming TV interface and mobile video ad example

Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

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Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

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