Success Story

Client

Agency

Accelerating Site Visits for Renault Twingo

+60%

Attention (APM) vs. auto benchmark

18,956

Site visits via CTV Performance

-68%

CPV vs. benchmark

380

Leads generated in 4 weeks

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Leads/Sign-Ups, Site Visits

Region

EMEA

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The Challenge

During its key launch window in Spain, Renault sought to promote the all-electric Twingo E-Tech by capturing consumer attention and high-intent traffic for its digital showroom. Campaign execution focused on reaching automotive enthusiasts, eco-conscious drivers, and high-intent car shoppers while delivering measurable site visits and lead conversions.

The Solution

With Teads, Renault activated a multi-screen strategy using CTV HomeScreen for attention on the big screen, and inRead placements on the web to research auto intenders across premium publishers. Meanwhile, CTV Performance was the enabler of Renault’s performance goals, connecting CTV exposure with measurable site visits and leads. The combination of this multi-screen activation also delivered efficiency with 78% of auto intenders reached becoming qualified site visits, while also taking action beyond simply viewing Renault’s digital showroom.

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In Our Clients' Words

"By partnering with Teads, we combined the reach of Connected TV and digital media to engage consumers and drive qualified traffic to our website. This integrated approach helped us balance brand-building and performance objectives, delivering stronger engagement and a more impactful launch."

Alejandra Delgado

Brand Media Manager, Renault España