Success Story

Client

Quality Audiences Become Prestiter’s Digital Leads

+4K

Leads in 6 months (financial quotes)

+80%

Qualified users

-15%

CPA vs. other platforms

Industry

Finance

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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Introduction

Prestiter, a leading salary-backed loans provider for employees and retirees in Italy, brings over 25 years of experience and a strong nationwide presence. Through strategic collaborations, Prestiter enables access to tailored solutions under agreements with key state institutions like INPS, MIUR, and NoiPA, empowering pensioners, educators, and public employees to achieve its financial goals.

The Challenge

With a complex, offline sales funnel that typically requires up to 30 days to transition a lead into a sales opportunity, finding high-intent prospects was critical for business growth. Looking to expand opportunities online and generate high-quality leads, Prestiter partnered with Teads, effectively reaching potential customers at optimal acquisition costs.

The Solution

The campaign used educational articles to guide users on loan options, turning interest into quality leads. Qualified audiences were also re-engaged with targeted calls to action, such as requesting a financial quote, to become a lead.
Bid automation helped decipher user intent and interest, ensuring no missed opportunity or inefficiency by automatically setting appropriate bids in real time. In addition to saving time and effort, bid automation also ensured the campaign worked toward Prestiter’s custom performance goals while maintaining the defined CPA goal.

In Our Clients' Words

"Teads is an essential partner in our advertising mix to connect new customers with our brand and services. The transparency of reports and optimization tools allows us to monitor results in real-time and swiftly adjust strategies to maximize campaign performance. Additionally, the dedicated support and availability of the Teads team have been invaluable in optimizing results and ensuring a collaborative, productive experience."

Simone Di Vincenzo

Marketing Director, Prestiter