Success Story

Client

Agency

High-Value Audiences, Standout Awareness for NatWest Premier

+28%

Brand awareness (1.9x benchmark)

+247%

Ad recall (3.6x benchmark)

+95%

Average CTR vs. benchmark

Industry

Finance

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

To capitalize on a key moment for personal financial planning, NatWest Premier set out to grow market share in the UK through a digital presence designed to engage high-net-worth individuals aged 45 and above. The campaign objective was to substantially elevate awareness, keeping it top of mind.

The Solution

NatWest Premier’s campaign was executed programmatically via DV360. Utilizing Teads’ inRead, the campaign seamlessly integrated sleek creative video and display assets directly in premium publisher pages such as Hello Magazine and BBC Good Food. Precision audience targeting ensured that the creative messaging reached individuals with verified affinities. To evaluate campaign effectiveness on brand lift, a Kantar study showed NatWest Premier as the top-recalled brand among all tracked competitors post-exposure.

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