Success Story

Client

Cost-Efficient Lead Gen Brings Performance Advantage for lesfurets

-50%

CPL (quote) YoY

-11%

CPL for health insurance vs. others in media plan

-12%

CPL for auto insurance vs. others in media plan

Industry

Finance

Business Type

Advertisers, Small and Medium Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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Introduction

lesfurets set out to scale qualified quote requests for its auto and health insurance products, with the intention of growing its customer base. Operating in an environment marked by volatile conversion costs and steep premium shifts, the platform needed to capture high-intent consumers actively shopping for coverage.

The Challenge

The strategy focused on sustaining a steady volume of user inquiries while drastically reducing cost per acquisition, ensuring that marketing budgets directly converted into qualified leads throughout the key annual insurance renewal cycles.

The Solution

Teads worked with lesfurets on a lower-funnel acquisition strategy, bringing native formats into the fold of its premium feed placement and embedding lesfurets’ messaging in contextually relevant articles across finance, automotive, and news sites.

Teads’ machine learning predictive algorithms helped stabilize acquisition costs and enhance performance, with real-time engagement data analyzed to dynamically optimize bidding toward users with the highest intention of completing an insurance quote. In parallel, Teads integrated continuous creative testing to refine visual layouts and maximize interaction rates among prospective buyers. This always-on audience strategy successfully reached conversion-ready consumers at critical decision points, driving stronger outcomes at scale.

In Our Clients' Words

"The continuation of our partnership with Teads and the introduction of their AI-powered optimization solutions have enabled us to reach a major milestone in profitability for our acquisition campaigns. Teads is a top-performing player in our media plan."

Hélène Suon

Digital Media and Partnerships Lead, lesfurets