Success Story

Client

Agency

Scoring Site Visits and Consideration During Soccer's Biggest Summer Moment for Skrill US

32K

Qualified site visits

3m22s

Average time on site

+122%

Message association vs. control

+127%

Brand consideration vs. control

Industry

Finance

Business Type

Advertisers, Large Business

Outcomes

Consideration, Site Visits

Region

EMEA

Share this success story:

What could elevated outcomes look like for your brand?

Let’s Talk

Introduction

Operating in the digital payments and fintech sector, Skrill sought to capitalize on peak sporting momentum during the summer soccer tournament.

The Challenge

The brand aimed to scale awareness and capture attentive audiences while driving qualified traffic to explore its digital wallet solutions. Facing an intensely competitive advertising environment during the World Cup, the primary objective focused on maximizing reach and generating meaningful, long-stay website engagement.

The Solution

To connect with high-intent audiences, Teads implemented precision targeting across active sports, finance, and automotive interest segments through an omnichannel activation on CTV and web.

Preview on mobile

CTV HomeScreen

Delivered top-of-funnel reach during key streaming moments via Google TV. Successfully reached over 1.08M unique users, establishing immediate brand presence and driving early interest ahead of live matches.

CTV InStream

Served premium 10s and 30s video ads across top CTV platforms (Vizio, Roku, Tubi). Functioned as the primary performance engine, accounting for the majority of total qualified visits.

inRead

Engaged active readers across editorial sports and finance content using scroller and single image display formats. Generated 18.8M impressions and achieved a strong attention and viewability rates.

The Results

Alongside a Lumen attention study, Cint evaluated campaign effectiveness across brand awareness, recall, message association, and consideration. The dual-channel strategy ensured that sequential exposure across web and CTV reinforced brand messaging, turning passive viewers into engaged site visitors.

Multi-channel synergy:

Combining web and CTV generated a +122% lift in message association compared to +38% for single-channel exposure.

CTV engagement:

CTV InStream drove momentum with a +160% lift in brand consideration and +73% lift in overall brand awareness.

Mid-funnel advocacy:

Teads inRead delivered a +29% lift in brand recommendation and attention (APM) score +237% above benchmark.

In Our Clients' Words

"Partnering with Teads allowed us to seamlessly reach high-value sports fans across screens, driving unprecedented qualified web traffic and significant brand lift during a key tournament window."

Saskia Finlay

Paid Media Lead, SYZYGY