Success Story

Client

The “Perfect Combination” Omnichannel Campaign to Drive Awareness for Nestlé

89%

Viewability from InRead

100%

Viewability from CTV

+9.05%

Ad recall from CTV HomeScreen

+7.96%

Ad recall (CTV & InRead)

Industry

CPG

Business Size

Large Business

Outcomes

Awareness

Region

AMERICAS

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The Challenge

Nestlé, a leader in creating unforgettable coffee moments, partnered with Teads to launch “The Perfect Combination” campaign. This omnichannel initiative aimed to boost awareness and engagement for Nestlé’s Coffee Mate and Nescafé brands while delivering an interactive and immersive experience for coffee lovers in Mexico.

The Solution

The campaign delivered a cohesive message across screens, through a dynamic mix of CTV video, InRead ads, and interactive shoppable formats. Teads’ use of AI optimization and creative formats ensured personalized messaging, connecting Nestlé’s coffee brands with their target audience in meaningful ways.

AI-Powered Optimization

AI predictive technology ensured that the campaign connected with the right audiences at the right time.

Interactive Formats

The campaign utilized a mix of innovative ad formats that captivated users toward interaction: Spin Video, Skin Switch, 3D Cube, and Flip Flow.

Omnichannel Activation

A seamless integration of CTV and InRead formats ensured the campaign reached audiences across multiple screens while maintaining a cohesive message.

The Results

Nestlé’s campaign delivered exceptional results:

89% viewability

for InRead formats, with an average in-view time of 12.09 seconds.

100% viewability

for CTV HomeScreen, achieving an impressive 96.88% VTR and an average in-view time of 15 seconds.

9.05% increase

in ad recall for CTV HomeScreen

In Our Clients' Words

"We are very satisfied with the results of the campaign. Teads’ strategy and cutting-edge tools have allowed us to effectively connect with coffee lovers. We’re aiming for more!"

Adriana Pliego

Brand Manager, Nestlé