Success Story

Client

Connecting CTV to Web Outcomes: Site Visits for Feu Vert

0.58€

Average cost per visit

14%

Bounce rate

3m23s

Session duration

Average page views on site

Industry

Automotive

Business Type

Advertisers, Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

Feu Vert, a leading European automotive service and maintenance brand, sought to generate incremental site visits by encouraging consumers to explore its product range and pricing. Doing so, the campaign set out to test the ability of CTV as an efficient performance channel, linking its exposure to cost-effective, high-quality site engagement.

The Solution

In partnership with media agency Blue 449, Feu Vert used Teads’ CTV Performance solution to activate a premium streaming environment for its performance goal. Through Teads’ proprietary algorithm, the campaign was delivered to identified households where viewers had the highest likelihood of visiting the brand’s site. Impactful creative, enriched with interactive features and brand overlays, maximized Feu Vert’s exposure by highlighting special offers to drive action. Site visits were tracked from CTV exposure through Teads’ Universal Pixel, and demonstrated strong post-exposure engagement.