Success Story

Client

Turning Native Feed Moments into Quality Site Visits for Bosch

12.5K

Qualified site visits

-50%

CPC vs. target

3m20s

Average time on site

1.67€

CPV

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Site Visits

Region

EMEA

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The Challenge

Over a 2.5-month period, Bosch aimed to strengthen market presence by garnering consideration of its flagship dishwasher and laundry care product lines. Given the brand’s premium standards, the core challenge went beyond simply generating high click volumes. Instead, the focus was placed entirely on acquiring quality site visits from deeply engaged consumers who were actively looking to upgrade their home appliances.

The Solution

Led by media agency Carat, the campaign strategy relied on native formats delivered within the feed placement, strategically positioned at the bottom of premium editorial articles. This activation allowed Teads to capture user attention at the precise moment they finished reading an article and were most receptive to new content recommendations. This native integration served as the main lever to generate high-quality site visits at optimized costs. To support scale and performance, a data-driven audience strategy was implemented across multiple segments – including electronics, home and lifestyle, and news – ensuring sufficient reach while enabling effective campaign optimization.

In Our Clients' Words

"Working with Teads enabled us to combine premium media environments with efficient performance. The quality of the traffic generated exceeded our expectations and contributed to our campaign objectives."

Didier de Nadai

Communication Manager, Bosch