Success Story

Client

From Premiere Moment to Brand Equity and Purchase Intent for Carl's Jr.

1.1M

Incremental users

+18pts

Purchase intent

+19pts

Ad recall

+745%

CTV QR scans

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Awareness, Purchase Intent

Region

AMERICAS

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The Challenge

Carl’s Jr. set out to turn the launch of Daredevil: Born Again Season 2 into a must‑see, must‑try moment for its new themed menu items. Operating in a highly competitive market, the brand aimed to maximize unique user reach in Mexico and extend its traditional linear TV media plan by capturing consumers across a connected digital ecosystem. The campaign goal was to strengthen awareness and purchase intent over a two-month period.

The Solution

With Teads, the brand activated an omnichannel strategy across the campaign’s two key moments: the initial offer period and the broader launch phase tied to the series premiere. Leaning into video, the campaign ran on CTV HomeScreen, CTV InStream, and inRead placements on the web – combining scale with creative consistency across screens. Custom audience targeting, AI-driven creative optimization via Neurons, and interactive QR codes for CTV helped make the brand’s message more relevant and actionable. A brand lift study with Lumen then measured performance against key brand metrics.

The Results

The campaign delivered a -14% cost efficiency, while driving 1.1 million incremental unique users beyond the brand’s linear TV strategy. On CTV, the QR code drove a 745% of scans compared to the market average, while the study demonstrated strong consumer impact with lifts in ad recall and purchase intent.