Success Story

Client

Securing Cost-Efficient App Downloads for Intermarché in Teads Ad Manager

-72%

Trend cost per install

-55%

Cost per install vs. industry benchmark

-95%

CPA in monthly active users

-99%

CPA vs. industry benchmark

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Downloads

Region

EMEA

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The Challenge

To accelerate its digital growth ahead of the peak year-end retail season, Intermarché sought to accelerate app downloads and cultivate a more robust base of monthly active users. Operating in the fast-moving grocery retail sector, the brand needed to expand its active digital customer base while keeping acquisition costs highly competitive. The strategy focused on continuous optimization to build long-term retention and efficiency, ensuring that the mobile platform became a core driver of customer value throughout a multi-month activation extending into the spring.

The Solution

In partnership with Zenith France, Intermarché leveraged Teads’ performance solution running in feed placements to find the most effective conversion pathways. The campaign, delivered in TAM, seamlessly accessed feed supply and combined smart audience targeting with continuous creative variations to capture consumer interest. Highly vibrant, colorful display visuals quickly emerged as the strongest drivers for generating initial consumer action. To further refine the campaign’s cost efficiency, Teads implemented a strategic mid-campaign adjustment to the attribution model. This operational pivot allowed for more precise performance steering and enhanced real-time data visibility, ensuring every media optimization directly supported the core goal of expanding the brand’s active monthly user base.

Results were precisely tracked in the Adjust MMP platform via direct integration with Teads, facilitating reporting and campaign optimization using conversion data directly sent in postback.

In Our Clients' Words

"Teads’ tailored approach and relevance of native formats allowed us to reach a major milestone in our mobile acquisition strategy. Reducing our cost per active user by such a significant margin confirms the true efficiency of this partnership."

Hervé Ribaud-Shinberg

Director of Media Marketing, Intermarché