Success Story

Client

Capturing Real-Time Consumer Intent to Maximize Site Visits and Leads for Daikin

+30%

Clicks month-on-month (MoM)

-20%

CPC MoM

-66%

CPV MoM

-45%

CPL MoM

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Leads/Sign-Ups

Region

EMEA

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The Challenge

As summer heatwaves intensified across Belgium, consumer demand spiked for home cooling solutions. Partnering with Omnicom, Daikin sought to capitalize on this real time spike in consumer intent by driving qualified site visits and leads. Facing unpredictable weather fluctuations, the brand required an agile media strategy capable of instantly capturing active market interest, while optimizing acquisition efficiency and maximizing quote requests for its climate control systems.

The Solution

Daikin deployed a weather-responsive campaign utilizing native formats in the feed. Positioned across high-attention editorial environments of top news and lifestyle publishers, the campaign dynamically adjusted in real time based on live weather triggers. As temperatures climbed, Teads automatically updated creative messaging, landing pages, and bidding strategies to capture peak demand moments. By pivoting the strategy from standard conversion delivery to active demand-capture, Teads effectively absorbed surging consumer interest, driving high-intent readers directly into Daikin’s lead journey.

In Our Clients' Words

"Facing summer heatwaves, our priority was to instantly capture the surge in demand for cooling solutions. The weather-responsive activation orchestrated with Teads and Omnicom dynamically adapted our media strategy and creative assets in real time. This agility enabled us to reduce our cost per visit by two-thirds and lower our quote request acquisition costs by 45%, successfully turning a weather event into a major commercial driver."

Simon Gourdin

Digital Marketing Manager, Daikin