Success Story

Client

Omnichannel Strategy Elevates Awareness & Consideration for Gucci Beauty

+29%

Attention (APM) vs. beauty benchmark

+175%

Top-of-mind awareness vs. control

2.8x

Ad recall vs. benchmark

+3 pts

Consideration and preference vs. control

Industry

Retail

Business Size

Large Business

Outcomes

Awareness, Consideration

Region

APAC

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The Challenge

Gucci Beauty aimed to drive awareness and consideration for its new Gucci Flora collection, ensuring the brand stayed top of mind within a crowded luxury fragrance category. The campaign required a premium, attention-driven approach to stand out from competitors and deliver measurable uplift in brand recall and favorability versus rival brands.

The Solution

Gucci Beauty deployed an omnichannel strategy, combining Teads’ CTV HomeScreen and InRead placements, to engage audiences across premium environments – from living room settings to trusted editorial moments. Multiple creative formats were tailored to each placement, and optimized for attention and engagement.

Audience strategy focused on women with strong interests in news, fashion, travel, entertainment and tech, aligning media delivery to Gucci Flora’s aspirational, style‑led positioning.

Effectiveness studies with OnDevice (CTV) and Lumen (InRead) validated strong lifts in brand metrics. Gucci Beauty achieved the highest incremental gains in awareness, ad recall, and consideration over its competitors.