Success Story

Client

Boosting Performance Efficiency from Site Visits to Sales Actions for IKEA

-64.25%

CPSV vs. benchmark

-30.25%

CPA vs. same campaign YoY

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Incremental Sales Lift, Site Visits

Region

AMERICAS

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The Challenge

IKEA Canada looked to amplify the performance of its two key retail windows: Black Friday and the Winter Sales. The challenge was to drive high-quality, cost-efficient site traffic to boost brand visibility during the competitive Black Friday peak. Following this, focus shifted to direct conversions during the Winter Sales to maximize online sales.

The Solution

Teads bridged the gap between social media tactics and the open web, with IKEA integrating its extensive product catalog within premium publisher environments using Dynamic Product Ads. This format allowed for the automated delivery of real-time product information, including pricing and discounts. Creative assets were automatically optimized against IKEA’s specific KPIs to ensure maximum relevance and performance.

The Results

The campaign delivered significant efficiencies, far surpassing IKEA’s historical benchmarks and previous activation results for both site visits and sales. This success underscores the effectiveness of Dynamic Product Ads as a best-practice strategy for product-led, retail performance campaigns.