Success Story

Client

Making Awareness Shine Across Screens for Swarovski

+9%

Attention (APM) vs. benchmark

+39%

Aided ad recall

+37%

Brand attribution

+130%

Brand image

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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The Challenge

Swarovski sought to maximize brand awareness ahead of the retail season in Turkey. In partnership with Publicis and Teads, the goal was to cut through the holiday noise and elevate brand recall and sentiment with a cohesive brand story across high-impact touchpoints, starring Ariana Grande as the brand’s global ambassador.

The Solution

To achieve the ideal exposure for awareness, Swarovski orchestrated an omnichannel campaign that seamlessly combined both video and display formats across digital environments. The media strategy balanced reach and impact by utilizing three core placements: CTV HomeScreen to engage users the moment they turned on their screens, CTV InStream to capture full-screen attention within streaming content, and inRead placements embedded directly within premium publisher articles.

To optimize engagement, Teads Studio tailored and enhanced the campaign’s holiday assets, ensuring the creatives were suited for optimal attention across each distinct screen. An eye-tracking attention deep-dive via Lumen, alongside a brand lift study via Happydemics were conducted to evaluate the omnichannel effectiveness of the campaign.

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