オムニチャネル/CTV

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Connected TV advertising example showing a smart TV home screen with a Heineken ad, illustrating CTV campaign success stories and streaming platform placement.

From Reach to Results: Latest Success Stories for Connected TV Advertising

Connected TV advertising is delivering measurable results across the funnel. See how brands like Air France, Heineken, and…

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Connected TV advertising across screens with streaming TV interface and mobile video ad example

Video Advertising in 2026: A Media Buyer’s Guide

How media buyers should rethink video in 2026: connected TV, cross-screen measurement, attention metrics, and AI-driven creative.

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Caroline Hugonenc, Teads executive, featured in “From Fragmentation to Performance” article on omnichannel advertising and cross-screen media strategy.

From Fragmentation to Performance: How Omnichannel Advertising Delivers Incremental Reach and Attention

Learn how brands use omnichannel and CTV across screens to reconnect attention, expand incremental reach, and drive performance.

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The Power of the CTV Homescreen: Unlocking the Front Page of the Living Room in Taiwan

Taiwan is one of Asia’s most advanced Connected TV (CTV) markets, defined by high Smart TV penetration, strong…

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Connected TV Advertising: What It Is, How It Works, and Why It Matters

What is connected TV advertising and how does it work? Discover how CTV combines the impact of TV…

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Teads & Samsung partner to power next gen CTV in 7 APAC markets

Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Select SEA markets, Hong Kong, and Taiwan.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia…

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Promotional graphic reading “2026 CTV Landscape: Trends, Challenges, and Opportunities,” showing a smart TV screen with streaming apps and a banner that says “Set Your Goals,” alongside a TV remote on a purple background.

CTV Advertising in 2026: Trends, Challenges, and Opportunities

Connected TV advertising spend will hit $37.95 billion in 2026. Discover key CTV trends, challenges, and opportunities for…

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Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally

Teads HomeScreen Inventory Now Reaches Over 500M TV Devices

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小さな積み重ねが大きな成果に：テレビ市場における漸進性の優位性

ヘビー視聴者から新規世帯まで：テレビキャンペーンの効果を高める秘訣は、漸進的な増加にある理由。

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Teads、myTV SUPERとの提携により香港でのプレミアムCTVアクセスを拡大

TeadsはmyTV SUPERと提携し、香港で最も価値あるCTV接点のひとつであるホームスクリーンへのアクセスを実現しました。

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Turning CTV Into a Performance Powerhouse: From Impressions to Outcomes

CTV is no longer just a branding channel. With Teads CTV Performance, advertisers can transform high-impact video exposure…

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What is the CTV HomeScreen Ad Unit?

Understanding the CTV HomeScreen Ad Unit CTV HomeScreen is the gateway to streaming content on Connected TV devices.…

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