Omnicanal/CTV
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De petits gains, de grands résultats : l'avantage de l'incrémentalité sur le marché de la télévision
Des téléspectateurs assidus aux nouveaux foyers : pourquoi les gains progressifs constituent la clé pour des campagnes télévisées plus efficaces.
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Teads son accès à la télévision connectée haut de gamme à Hong Kong grâce à un partenariat avec myTV SUPER
Teads associé à myTV SUPER pour exploiter l'un des points de contact CTV les plus précieux de Hong Kong : l'écran d'accueil...
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Turning CTV Into a Performance Powerhouse: From Impressions to Outcomes
CTV is no longer just a branding channel. With Teads CTV Performance, advertisers can transform high-impact video exposure…
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What is the CTV HomeScreen Ad Unit?
Understanding the CTV HomeScreen Ad Unit CTV HomeScreen is the gateway to streaming content on Connected TV devices.…
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New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic
NEW YORK, NY – September 16, 2025 – Teads, the omnichannel outcomes platform for the Open Internet, and…
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2025 UK CTV Pulse Survey
More UK consumers prefer ad-supported streaming services, finds Teads UK CTV Pulse 2025 28 July 2025, London, UK:…
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One Audience. Every Screen. Powered by Teads Omnichannel Intelligence
Introducing Teads Audiences for CTV: Real behavioral signals meet the biggest screen in the house.
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Teads Celebrates Major Milestone as CTV HomeScreen Powers 1,500 Campaigns
Now Available for Advertisers to Plan, Execute, and Optimize Omnichannel Campaigns in Teads Ad Manager NEW YORK, April…
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Talks With Teads | The Future of CTV and AI-Powered Advertising in the Netherlands
In this edition of Talks with Teads, Natalie Bastian, sits down with Geert Hoogeveen, MD Netherlands, Teads, to…
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Teads & LG Ad Solutions Expand Exclusive Partnership with CTV Native to Central and Eastern Europe
Warsaw – January 23, 2025 – Teads, the global media platform, and LG Ad Solutions, a global leader in…
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2025 CES Takeaways: Bringing Teads’ Tech Themes to Life
CES 2025 once again brought tech experts (and novices) back to Las Vegas to unveil the latest and…
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Talks with Teads | Driving Media Innovation and AI-Powered Personalization with Sean Gilpin of Hyundai
Sean Gilpin, Vice President of Global Sales Marketing at Hyundai Motor Company and Chief Marketing Officer of Hyundai…
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