Success Story

Client

From Site Visits to Cart Additions for Victoria’s Secret

+7.4K

Site visits

+30%

Landing rate vs. benchmark

1m30s

Average time on site

+1K

Add-to-carts

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Online Conversions, Site Visits

Region

AMERICAS

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The Challenge

Victoria’s Secret set out to boost sales of its mist and lotions product line in Peru. The primary goal was to drive qualified traffic, optimize visits, and utilize advanced tracking methods toward action. A key component was the implementation of the Teads Pixel, a solution designed to optimize traffic to Victoria’s Secret’s website by monitoring cart additions and purchases.

The Solution

The campaign centered on attracting qualified traffic to Victoria’s Secret’s website. Teads’ Smart Targeting technology allowed to identify and target users who resembled existing customers, optimizing audience reach in real-time and ensuring high-quality visits. In addition, the campaign was delivered across a mix of premium publishers, ensuring that the ads were seen in high-quality, trustworthy contexts.

Leveraging Teads’ expertise and the sophisticated Teads Pixel, the strategy ensured higher conversion rates, leading to a significant increase in cart additions.

Contextual Targeting

A critical factor in the campaign’s success was the use of Smart Targeting technology. This allowed for the identification and targeting of users who resembled existing customers, optimizing audience reach in real-time and ensuring high engagement rates.

In Our Clients' Words

"We are very pleased with the work done for Victoria’s Secret. We are confident that we will be able to continue collaborating on future campaigns and strategies. For the future, we are considering continuing with editorial content presence and including CTV since we know the advantages of having omnichannel strategies."

Valeria Barahona

Senior Ecommerce Coordinator, Victoria’s Secret