Success Story

Client

CTV Converts Spring Demand into 30K Purchases for Decathlon

30K

Purchases in 2 months

-40%

CPV vs. benchmark

~3 min

Session duration

Visit rate vs. benchmark

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Incremental Sales Lift, Site Visits

Region

EMEA

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The Challenge

Decathlon set out to promote its seasonal campaign among outdoor enthusiasts in Switzerland as they planned their next spring activities. Beyond building awareness, the brand wanted to test whether CTV could also act as an effective performance driver, capable of bringing qualified visitors to its site and efficiently boosting incremental sales during a key commercial period.

The Solution

To support this goal, Decathlon activated Teads’ CTV Performance solution, capturing attention in an instream environment and linking exposure directly to measurable online action. The brand’s message was delivered across identified households with a strong interest in outdoor activities. A dedicated measurement setup then tracked and attributed on-site actions back to the CTV exposure over a 30-day window, making it possible to evaluate traffic quality and an incremental sales lift for actual campaign effectiveness.

Preview on mobile

The Results

The campaign delivered 30,000 attributed purchases during the two-month campaign and the 30 days following it, proving CTV’s impact on business outcomes.

In Our Clients' Words

"Connected TV is no longer limited to top-of-funnel awareness. By tracking traffic from other devices in the household following CTV exposure, we gained clear visibility into real multi-screen consumer journeys. Partnering with Teads proved that TV ads trigger high-intent site visits."

Quentin Perceval

Digital Media Planner, Decathlon Switzerland