DUBAI, UAE — June 9, 2026 — Teads, the omnichannel outcomes platform, announced a strategic partnership with V, publishers of the fastest growing VIDAA Smart TV platform. The partnership will bring Connected TV (CTV) HomeScreen inventory to Teads Ad Manager across the UAE, Saudi Arabia, Qatar, Kuwait, and Morocco.
The partnership expands Teads’ CTV offering beyond InStream at a time when over-the-top (OTT) adoption across MENA is accelerating rapidly, with subscribers projected to reach 21 million by 2028 according to PwC research. As viewing behavior evolves, advertisers are increasingly looking for premium, high-attention environments to deliver measurable impact within broader omnichannel strategies.
Available directly through Teads Ad Manager, VIDAA HomeScreen placements give advertisers access to prominent moments of content discovery at the start of the TV experience through immersive display, interactive, and high-impact 3D creative formats designed specifically for Smart TV environments.
The integration also makes it easier for advertisers to activate, optimize, and measure CTV campaigns alongside the rest of their media investments through one unified workflow, further positioning CTV as a core part of modern omnichannel advertising strategies rather than a standalone channel.
“CTV is quickly becoming one of the most important environments in omnichannel advertising, but many advertisers still face fragmentation across activation, measurement, and creative execution,” said Kellie Hanley, Senior Director, Business Development, MEA at Teads. “By integrating VIDAA HomeScreen inventory into Teads Ad Manager, we’re simplifying access to high-attention TV environments while helping brands connect CTV more seamlessly with the rest of their media strategy.”
VIDAA inventory activated through Teads is already demonstrating the strength of HomeScreen environments globally, with early attention results showing Attention per Mille (APM) scores above 6,500. These results were measured through Teads’ exclusive Lumen attention measurement for CTV HomeScreen, now available in MENA through Teads Ad Manager at no additional cost, giving advertisers a clearer view of audience engagement and the quality of big-screen exposure.
“VIDAA is focused on creating intuitive, content-first Smart TV experiences that make it easier for viewers to discover and engage with entertainment,” said Yaron Tiano, Ads Sales & Operations Team Lead at VIDAA. “Partnering with Teads allows us to bring our HomeScreen inventory to market through a trusted platform that helps advertisers create more engaging and measurable TV experiences.”
Since launching its global CTV offering in 2023, Teads has activated more than 4,000 CTV campaigns worldwide, continuing to strengthen its position as a leading omnichannel platform connecting premium media, creative, and measurable business results.
VIDAA HomeScreen inventory is now available through Teads Ad Manager across the UAE, Saudi Arabia, Qatar, Kuwait and Morocco. Contact your Teads representative to start your HomeScreen campaign today.
About Teads
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is the omnichannel outcomes platform, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries.
About V
V is a global platform company dedicated to building intelligent, content-first experiences for the connected home. Through its Smart TV operating system, VIDAA, V powers millions of TVs worldwide and continues to expand partnerships across content, entertainment, and technology ecosystems.
About VIDAA
VIDAA is a high-performance, open Smart TV operating system designed for speed, simplicity, and seamless content discovery. The platform integrates major streaming apps, live content, free streaming channels, and on-demand libraries within a unified interface.